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Project Detail
Project Detail
OLI by Galenika
Reinventing a weight-health launch around the patient, not the molecule. (The hero claim "Through every change, Oli keeps you going / Kroz svaku promenu, Oli te vodi dalje" already carries this beautifully — keep it.)
Industry Sector:
Pharmaceutical; Consumer Health
Scope:
Launch Oli, a functional-health supplement line for patients on GLP-1 weight-management therapy — and build the brand strategy, visual identity, and AI-powered patient companion around it. The brief wasn't "add AI." It was "keep patients on their journey."
Challenge
The GLP-1 category is booming but commoditizing fast. Side effects and a non-linear journey drive high treatment drop-off — and every patient who stops is a lost relationship and lost lifetime value. Galenika needed real differentiation and stronger adherence, on a third of a traditional launch budget.
Solution/ Approach
We shifted the narrative from "how you look" to "how you feel," creating the "functional health" concept built on four pillars: physical resistance, muscle and bone strength, digestive comfort, and energy. From there: the "ribbon of change" identity carried across packaging, pharmacy, and digital; a three-product line (Oli-Nex, Oli-Lax, Oli-Muscle Protect) targeting key points of fragility; a "3 protections" model spanning pharmacist advisory tools, point of sale, and a 24/7 AI companion on Viber; and a GenAI-enabled Brand Operating System for codified claims and fast, on-brand creative.
Client's Quote
"Working with BrandHack.AI allowed us to redefine obesity care by launching the Oli ecosystem with a clear purpose: 'Caring for our people, across generations", leveraging Galenika 1945 legacy of trust.Their team was exceptional at listening to our needs and proposing out-of-the-box, innovative ideas.Their ability to shift our focus toward a managed consumer ecosystem has been a game-changer for our holistic health strategy.The 'Ribbon of Change' is a testament to the creative freedom BrandHack.AI brought to this partnership. By combining deep strategic thinking with rapid, AI-driven iteration, they helped us build a strong, systematic brand identity"
Why Us:
BrandHack.ai works at the intersection of strategy, GenAI enablement, and human-centered execution, guided by one principle: "Not just AI for automation, but AI for reinvention." We anchored the work in real human needs first, then used technology to extend the human relationship rather than replace it.
Citation:
"AI without strategy is just a solution looking for a problem. The success of Oli lies in anchoring strategy to real human needs — using technology not to replace the human relationship, but to extend it, every single day." —
Vittoria Gambirasi, Managing Director, BrandHack.ai
Keywords:
AI in Healthcare, Brand Strategy, GLP-1, Functional Health, GenAI, Patient Engagement, Consumer Health, Pharma Marketing
Published date:
28th June 2026
Summary
Launch a global awareness campaign to celebrate the past years of the Global Apprenticeship Network (GAN) and plan for the next five years, focusing on increasing awareness, engagement, and participation.
