A thought-provoking session exploring the rapidly evolving landscape of Generative AI and its impact on business content strategies. This interactive webinar will unpack how GenAI is not just transforming tools—but fundamentally reshaping how organizations think, create, and scale.
We’ll kick off with a fast-paced Introduction to AI, followed by a session provocatively titled “Everything has changed, nothing has changed”—challenging assumptions around innovation and value. Then, witness GenAI in action with a live 30-minute demo by an expert from MMC, showcasing real-world applications across text, image, and multimedia content creation.
But the heart of the session is a strategic conversation on the new content production model—from ideation to delivery. We’ll explore the business implications of GenAI across critical axes:
We’ll close with reflections on how leaders can turn GenAI from hype into habit—driving value while navigating the tension between automation and authenticity.
Whether you’re a marketer, strategist, or innovation leader, this session will equip you with fresh insights and practical frameworks to harness GenAI more effectively.
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1) Intro to AI
2) Everything has Changed, Nothing has changed
3) Demo on main GenAI tools
4) Reflections on a new content production model
5) Closing.
